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Everything you need to know about Maui Jim.

How Maui Jim Began 

Maui Jim started in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Spotting a new emerging market for a technology that could combat intense glare and harmful UV while keeping the true colours of the island of Hawaii, Maui Jim engineered the revolutionary PolarisedPlus2 lens. This lens is incorporated into seven new sunglasses styles in the classic collection. Maui Jim now has an overall product range of 125 styles of sunglasses, 100% of which are polarised and protect from 100% of UVA and UVB rays. We are proud to be a certified retailer of this brand not only because they sell high-quality products but because of their brand ideologies. 

The Maui Jim Philosophy 

Inspired by the beauty and culture of Maui, the Maui Jim mission is to spread aloha through clarity, detail and vivid colour that represents the beautiful Lahaina Island. Colour is extremely important to the Maui Jim brand. They provide more vibrant colours of the world while protecting your eyes from harsh glare and harmful rays, through the most advanced optical technology. Maui Jim sunglasses are for those who love, live and appreciate the sun. They make your life brighter so you see the colours of the world at their best as well as combining fashionable frames so you always feel confident with your style. Maui Jim believes colour and light are the key to the human experience. Our sunglasses show you its full spectrum, so you can see the world as you’ve never seen it before. Maui Jimbelieve everyone should experience all 16, 777, 216 hues of beautiful colour that surrounds us every day. Wear Maui Jim and this is possible. 

The Maui Jim Promise

“We always show our true colours – we promise you will always be greeted with a friendly and dedicated representative. We want you to be happy. That’s why we stand behind every pair of sunglasses we make”. 

Maui Jim

And that is why we are proud to be a certified retailer of Maui Jim! To see the world in all it’s glory shop these polarised frames:

Maui Jim Wiki Wiki

One of the bestsellers of Maui Jim. This metal aviator is available in blue, gold and silver. The polarised lenses are engraved with the Maui Jim Logo.

Maui Jim Ho’okipa Reader

We Have Maui Jim reading glasses available in +1:50 +2:00 +2:50 and a selection of colourways dark tortoise, black and grey. So you can be reading in athleisure style. 

Maui Jim Kawika MJ257

Semi-rimless frames are in style and this sporting version is a must if you are shopping Maui Jim. To be completely on-trend for 2020 Maui Jim style go for the transparent frame with blue-tinted lenses. This frame is also available in black and tortoiseshell. 

Maui Jim Lenses

Once you have chosen your Maui Jim frame you can add their own bespoke prescription lenses in a varifocal and single vision. 

Their single vision and varifocal lenses include:

Maui Evolution

Choose this lense for colour, clarity and detail. The Maui Evolution includes PolarisedPlus2 technology which goes beyond shielding your eyes from glare and harmful UV to revealing and enhancing the world’s true vivid colours in detail. Maui Evolution also features extra lightweight qualities including scratch and shatter resistance of polycarbonate while offering a much higher optical clarity. 

Maui Brilliant

Again, for extreme colour, clarity and detail. PolarisedPlus2 technology goes beyond shielding your eyes from glare and harmful UV to showing and enhancing the world’s true vivid colours in detail. Maui Jim’s most advanced lens material that features optics nearly as clear as glass with just one-third of the weight.

Once you have chosen your lens type you can then choose from your gradient:

Maui Gradient 

Maui Bi-gradient 

All our Maui Jim sunglasses come with original designer case and cloth, 100% UV protection, tracked delivery and a 2-year warranty!

Shop our whole Maui Jim Collection HERE.

About Author

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I am Gabrielle Riley a Fashion Graduate from the University of Leeds now creating fashion content at Fashion Eyewear so you are always up to date with the current eyewear trends and facts!

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