STELLA MCCARTNEY LAUNCHES SPRING/SUMMER 2020 EYEWEAR COLLECTION
For Spring/Summer 2020, Stella McCartney presents an innovative new collection of sustainable eyewear styles, incorporating futuristic silhouettes and signature design details from the ready to wear collection. Effortlessly elegant in a fresh, tonal palette, the range riffs on classic shapes and iconic Stella motifs to create a playful look for the new season.
The women’s collection is punctuated by bold, angular frames that represent a powerful approach to eyewear for the modern Stella woman. Strong lines across the brow give a unisex appeal, whilst rounded, visor-style lenses serve as a refined nod to sport-luxe. The iconic Falabella chain is playfully reimagined in bio-acetate for the Spring/Summer season, appearing on arms of rounded and extreme cat-eye styles, whilst the popular Stella Logo motif is offered an update on fine, laser studded styles in striking metallic hues. A colour palette of cool pastels speaks to sun-drenched summer days, with soft ombres mirroring the vibrant tie-dye patterns seen throughout the ready to wear collection.
Within the kid’s offering, retro motifs add a playful touch to sun styles for girls and boys. A new fun style for Spring/Summer features a rainbow arch over the brow, whilst the much- loved heart silhouette is reimagined in new shades of Fluo Pink and Peach for a fresh summery look. The latest mini-me style is a modern frame inspired by the women’s collection, available in two different matching colourways; Black and Transparent Lilac.
Supporting Stella McCartney’s ongoing commitment to sustainability, the collection has been developed and created using the most advanced technology and ethically sourced materials such as bio-acetate, which is made from renewable raw materials. Made using fibres from seeds (cotton) and wood (conifers and broadleaves); bio-acetate is phthalate-free – making it eco-friendly, biodegradable, recyclable.