Stella McCartney Sunglasses
Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. Stella’s approach to design emphasizes sharp tailoring, natural confidence and an effortless attitude. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. The eyewear line ensures a perfect blend of design and eco-responsible innovations.
STELLA MCCARTNEY LAUNCHES SPRING/SUMMER 2020 EYEWEAR COLLECTION
For Spring/Summer 2020, Stella McCartney presents an innovative new collection of sustainable eyewear styles, incorporating futuristic silhouettes and signature design details from the ready to wear collection. Effortlessly elegant in a fresh, tonal palette, the range riffs on classic shapes and iconic Stella motifs to create a playful look for the new season.
The women’s collection is punctuated by bold, angular frames that represent a powerful approach to eyewear for the modern Stella woman. Strong lines across the brow give a unisex appeal, whilst rounded, visor-style lenses serve as a refined nod to sport-luxe. The iconic Falabella chain is playfully reimagined in bio-acetate for the Spring/Summer season, appearing on arms of rounded and extreme cat-eye styles, whilst the popular Stella Logo motif is offered an update on fine, laser studded styles in striking metallic hues. A colour palette of cool pastels speaks to sun-drenched summer days, with soft ombres mirroring the vibrant tie-dye patterns seen throughout the ready to wear collection.
Within the kid’s offering, retro motifs add a playful touch to sun styles for girls and boys. A new fun style for Spring/Summer features a rainbow arch over the brow, whilst the much- loved heart silhouette is reimagined in new shades of Fluo Pink and Peach for a fresh summery look. The latest mini-me style is a modern frame inspired by the women’s collection, available in two different matching colourways; Black and Transparent Lilac.
Supporting Stella McCartney’s ongoing commitment to sustainability, the collection has been developed and created using the most advanced technology and ethically sourced materials such as bio-acetate, which is made from renewable raw materials. Made using fibres from seeds (cotton) and wood (conifers and broadleaves); bio-acetate is phthalate-free – making it eco-friendly, biodegradable, recyclable.