Maui Jim

Bolder, richer, crisper colours with more contrast and clarity without glare. Unrivaled protection from the harmful UV rays of the sun, created on the Hawaiian Islands with the revolutionary patented PolarizedPlus2® lens technology. Maui Jim sunglasses show you the full spectrum of colour and light, so you can see the world like you’ve never seen.
Maui Jim sunglasses - "Slip on a pair and See The Brilliance".

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  1. Maui Jim Sugar Beach
    Maui Jim Sugar Beach
  2. Maui Jim Pokowai Arch
    Maui Jim Pokowai Arch
  3. Maui Jim Hikina
    Maui Jim Hikina
  4. Maui Jim Following Seas
    Maui Jim Following Seas
  5. Maui Jim Crater Rim
    Maui Jim Crater Rim
  6. Maui Jim Bowline
    Maui Jim Bowline
  7. Maui Jim Sunny Days
    Maui Jim Sunny Days
  8. Maui Jim Spinnaker
    Maui Jim Spinnaker
  9. Maui Jim North Star
    Maui Jim North Star
  10. Maui Jim Mongoose
    Maui Jim Mongoose
  11. Maui Jim Local Kine
    Maui Jim Local Kine
  12. Maui Jim Haleiwa
    Maui Jim Haleiwa
  13. Maui Jim Lighthouse
    Maui Jim Lighthouse
  14. Maui Jim Westside
    Maui Jim Westside
    Was $323.92 Now $292.50
  15. Maui Jim Shave Ice
    Maui Jim Shave Ice
  16. Maui Jim Velzyland
    Maui Jim Velzyland
  17. Maui Jim Siren Song
    Maui Jim Siren Song
  18. Maui Jim Shoal
    Maui Jim Shoal
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... all 16,777,216 hues of beautiful colour surrounding us every day.
Inspired by the beauty and culture of Maui, the mission of Maui Jim sunglasses is to spread aloha through vivid colour clarity and detail - which, they believe is the key to the human experience. If you are into polarised lenses and high-quality eyewear, then we’re happy to announce that you have found the brand that best represents you!


When it comes to the quality, technology and amount of research that goes into the development of an eyewear brand Maui Jim has made a lot of effort in order to watch their shades fly past all the competitors in the performance sunglasses industry. Their motto is creating the best viewing experience by using light technology in their sunglasses.

The lenses are specifically made to achieve four main purposes: glare elimination, colour enhancement, eye health and lens protection. That latter is technology on how the lens protects itself for maximum durability and convenience. To prevent glare from washing out the colours and straining your eyes, Maui Jim have specifically developed their lens to eliminate 99.9% of glare. Another thing they manage to do well when compared to their competitors is that instead of offering sunglasses that dim your light and view – their polarised sunglasses enhance the colours that our eye would naturally be inclined to absorb. This means that the colours will appear with greater depth, contrast and saturation.


The most fundamental purpose of sunglasses is to protect your eyes from the sun’s harmful UV rays and the Maui Jim sunglasses do exactly that and more. According to them, they eliminate 100% of harmful UV rays as well as protecting your eyes from additional stresses.
There are many styles in the collections which are perfect for most individuals. They have made sure to keep their designs on trend, youthful and relatable. They also have the relaxed Hawaiian beach feel the brand has become known for. Their level of craftsmanship and dedication is why they continue to be labelled as one of the best in the industry when it comes to polarised sunglasses.