Blue and Beyond
Kering Eyewear expands its product range with the launch of the new Blue & Beyond project including a curated assortment of blue light and photochromic UV protection glasses. For the first time in the luxury eyewear industry, the Blue & Beyond project consists in the combination of high-end iconic frames with qualitative dual-innovation lenses that are specifically conceived to relieve intense eyestrain both indoors and outdoors.
The double benefit of the product derives from the pioneering combination of distinctive styles with smart lenses characterised by a blue-light-filtering treatment with photochromic technology, which allows to reduce the impact of high-energy light from laptops and digital devices, while also protecting the eyes by darkening the colour when exposed to sunlight.
This improved solution is now transferred to an exclusive assortment of ready-to-wear styles for some of the most coveted brands within Kering Eyewear’s portfolio