Ted Baker & the Power of Word of Mouth
The idea of the Ted Baker brand came to the Managing Director, Raymond Kelvin whilst fishing one day and a year later in 1988, he opened his first store in Glasgow. The brand initially launched as a shirt specialist in menswear. The first stores used to provide a laundry service for every shirt purchased and this enabled people to remember the brand and spread the word about them. Ted Baker is the only brand, within its sector, to be built into an international designer label without any advertising. Ted Baker is known for the out of the ordinary marketing and is one of the only brands to heavily rely on the traditional word of mouth advertising that has proven successful.
The Ted Baker collections have now expanded from menswear to womenswear, accessories, fragrances, skincare, watches and eyewear.
Classic & Contemporary
Kelvin’s personality is expressed throughout all of the designs. All of the designs focus on quality, attention to detail and a hint of humour. Think of an old-fashioned look with a contemporary twist. Classic and quirk remain consistent throughout and that is what makes the brand instantly recognizable. The Ted Baker brand name stems from a fictitious character that derives from Kelvin's vivid imagination.
Ted Baker Eyewear Collection
Ted Baker glasses and sunglasses were first launched in 2001. The eyewear, like the clothing range, has a fusion of classic and contemporary styles. The glasses take inspiration from the 50s/60s classic shapes that are timeless and wearable with today's fashion. The highest quality materials are used and each frame is hand finished with Ted Baker’s signature touches.
The eyewear collection sees rich colours, classic keyhole features and a variety of style to suit your personal preference. To emphasise a vintage feel, a German 7 pin barrel hinge is placed, to firmly holds the frames and lenses together. In addition to this, there is a quintessential logo inscribed on the temple ends of the frames. This logo is signed on every pair of genuine Ted Baker glasses and sunglasses and proves its authenticity. Simplicity breathes throughout the collection which means they suit any outfit. The brand is at an affordable price and a diverse luxury range is offered which is why it is so popular.